dpHUE was experiencing negative return on ad spend before turning to Skylab. They wanted to grow their brand, increase visibility, and reach new users at a sustainable rate.
95% decrease in CPA
14X increase in ROAS
837% increase in Conv. Rate
Skylab Media's Strategy
dpHUE freshened up their campaign portfolio with YouTube, Shopping and Gmail ads for greater ROAS.
We started by segmenting campaigns by theme and structuring campaigns to direct the most relevant landing page depending on what they searched. From this, conversion rates increased from 0.44% To 5% in the first month of our partnership.
We diversified their campaign portfolio by testing shopping, YouTube, Gmail, and Display. Shopping yielded a 2.52x ROAS. Gmail and display yielded a 6.73x ROAS with remarketing audiences. Retention audiences performed well in YouTube when paired with Google’s automated bidding strategy, target CPA.
Note: Skylab did not work on this account, but our team members have during previous work relationships.
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