SKYLAB MEDIA

Our Execution

Working with the JibJab team, Skylab Media quickly built video ads in carousel format using a catalog of the 10 most popular e-cards. This approach allowed the ads to show as many choices as possible and to capitalize on the ability of the carousel format to optimize the order of the e-cards based on performance. Text above the videos explained how to make a card and text below allowed shoppers to select and purchase or see even more examples.

To reach more people, Skylab took JibJab’s list of active long-term subscribers and created a lookalike audience. It expanded this audience even more by using international lookalike audiences to further explore potential markets while also narrowing its target to people with similar characteristics as long-term subscribers. With this combination of high-performing creative and expansive targeting, JibJab saw a 4X increase in sales over the previous year and a 33% reduction in cost per action (purchase) during the holiday season.

Skylab Media's Strategy

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At Skylab Media our team leads with customer first strategies. We drive growth and execute world class marketing services with zero fees, unlimited potential.

TACO BELL

CPM Rate

$3.75

Followers

785K

Likes

4.6M

STARFACE

Followers

650K

Likes

12.4M

Video Views

100M

GOOD DYE YOUNG

CPM Rate

$2.62

Likes

8.7M

Video Views

40M

Invest In Your Brand's Future

Some of our best work often speaks for itself.  Explore our successful case studies below.

Not Just An Agency.  A Growth Partner.

Scaling

JibJab

With Facebook Ads

Skylab worked with the animated e-card brand to help them effectively scale, while still reducing CPA.

The Results

  • 4X increase in ROAS

  • 33% decrease in CPA

  • 2X scale increase