Our focused, data-driven approach to digital marketing has generated massive returns for our partners and earned us a skill for excellence.
Our results speak for themselves. It's why we dedicate an entire team to focus on your business goals and optimize for short term and long term profits. Gone are the days of your dedicated account manager working on 20+ accounts. It's time you get the attention and support you deserve.
We're best suited for brands with proven products who are spending at-least $10k/month on paid media, and have at minimum $50k in monthly revenue.
Some of our strategies - like post-purchase up sells - can be very quick wins, and add five to 10% to your top line revenue in a matter of days. But real, sustainable growth takes testing and iteration. You're likely to see positive signs in your first month, some significant wins in month two and by month three you'll have a proven framework and steady growth.
Most agencies built their systems and processes prior to iOS 14, and their media buying teams are having a hard time pivoting from a "data-driven" (ie. technical media buying-driven) model to a creative and first-party data-led model.
The successes we've had in our careers are all based on marketing fundamentals: thumb stopping creative, compelling landing pages, and a rock-solid retention strategy.
The iOS 14 update created two issues:
1. Made it more difficult for Facebook to track who purchased based on your ads, and
2. Gave Facebook's artificial intelligence less data to use in optimization.
So audience quality has become slightly worse (leading to a drop in conversion rate for most advertisers), and the Facebook Ads Manager has become a *much* less accurate source for knowing how your advertising is doing. Some reports estimate that 40-60% of conversions are no longer being tracked in the platform.
That doesn't necessarily mean that your advertising is not working!
Most advertisers are still driving a large volume of conversions from their Facebook ads, but they are not visible on the platform. If you rely solely on Facebook Ads Manager to guide your media spend, you'll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.
Transparency is our best friend, as we over communicate every step of the way. We schedule weekly meetings, message regularly on Slack, and email on a daily basis.
We focus on direct to consumer brands ranging from mid to enterprise level in media spend. Over 80% of our clients are in the e-commerce space today and growing. Verticals such as beauty, wellness, fitness, skincare, crypto, non fungible tokens, apparel, and more.